I've probably written about this very topic before, but one of my greatest pet peeves as a marketer being marketed to is inattention to detail when it comes to email subscriber preferences. The latest one to set me off is the "you are receiving this message because.
I'm reading Shop Class as Soulcraft, which has been interesting so far, if a bit verbose and high minded of itself. A few chapters in, the author mentions this concept of blueprinting. This idea of building a complete, higher performance car engine from disparate parts across different manufacturers
There's two ways you can view a tech migration. As a rip and replace, or a fresh start. I've done both, as each have their use cases. The former comes into play when you're mostly concerned with keeping the Rube Goldbergian array of internal
If you're building a piece of furniture, you rarely do it with just the power tools, or just the finishing tools. You may want both, or the work will either lack definition and polish, or take prohibitively long to finish. You can see a similar dynamic at play
Isn't it funny how much we want to give recommendations, and how little we want to receive them? At a gathering of friends, the conversation inevitably shifts to what's great on [insert streaming service here]. We can't WAIT to tell someone about this show
The common advice about meetings is to try and chunk them together in your day. The argument is it's better to have four hours back to back of meetings than having them all spread out with little 30 minute breaks in between. After all - what meaningful work
I try to abide by the productivity concept of "parking on an incline". The idea of planning out what you will do the next day or next week ahead of time, so when the time comes, you can get started straight away. This mostly works great, and every
I don't know about you, but anytime I download an app, there's a small bit of dread in the pit of my stomach as I know, at some point, that action will turn into interruption, in the form of a push notification I never asked for.
At some point in the last decade it's become commonplace, even accepted, to whip out our smartphones at the slightest lull in conversation to catch up on our digital lives instead of the social scene in front of us. It's why you see people on dinner
Marketing is full of advice of the "one thing" you need to do to achieve success. The right channel. The right kind of content. The right audience. Yet the truth is, it's never just one thing. If it was, we'd all have marketing pretty
One of the age old defaults of Salesforce is the leads object, and once you use it, it's hard to move away to any other process. But the leads and lead conversion system system feels antiquated with the way most companies use SFDC today. And a new idea
In school it's easy to tell the distinguish a great course from a bad one. And it always revolves around the quality of the teacher. It had nothing to do with the necessity of the course, or even the quality of the subject matter. It was all about