"What have you done for me today?" It's the unspoken question asked every day by sales teams. Alignment between sales and marketing teams has a lot to do with communication and visibility. If sales doesn't see the value of marketing at a daily, tactical
Update 5/26 - I've fixed a player dimensions issue with the Wistia embed script, and added the ability to track both video starts and video completions. I've also updated the token naming conventions with a clearer, more consistent naming convention. Finally I removed the munchkin
I'm a B2B company's least favorite kind of prospect. * I ignore or unsubscribe from their emails (especially if I didn't explicitly opt in ) * I'm doubly likely to opt out if my information was clearly bought from a list (In fact, I'
Back in April I gave a presentation at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make your automation systems more scalable, efficient, and effective. The idea worked great on paper, but I bit off more that I could chew--fifteen tips is a lot of ground
I've had a few people ask me recently about how I manage my email inboxes for my personal and professional accounts. Given my line of work in email marketing, I must have some great secret to managing the inbox, too, right? Well, not exactly, but the short answer
I'm amazed at how many people are using Marketo like a plain-jane email marketing tool. Maybe it's just my nature to seek out the more efficient, scalable way of doing things, or maybe the true automation functionality in Marketo is simply not well understood by many