I had to laugh at the juxtaposition of these two articles on my Linkedin feed yesterday: People, Not Robots: Bringing the Humanity Back to Customer Support Conversica raises $31 million to grow its conversational AI sales assistant The former makes a case for instilling a bit more humanity in our
Most companies rely on out-of-the-box reports from Salesforce to understand how their marketing efforts are translating to pipeline and revenue. The assumption is this data is accurate, yet there are flaws in how Salesforce tracks marketing impact. In fact, these flaws are big enough to cause as much as 50%
You don’t want to provide a poor user experience or waste ad spend on broken links. Marketo has a default fallback page you can set to help prevent a totally stuck user, but this doesn’t help you fix broken links that you don’t know about. Wouldn’t
Remember "PEMDAS" in school? That little trick to figuring out the right order of operations for solving algebra equations? So if you had to solve an equation like 4 x (3 + 4), PEMDAS would tell you to solve the stuff in the parentheses first before multiplying so that
I've worked with companies using Marketo across large teams and small teams. Each has their own set of challenges, but one they share is the need for consistency and simplicity in their marketing programs. All too often, you'll see organizations with programs that just don'
Chicken or fish? It's as if every program or event has some random, custom field requirement. Dietary restrictions at an event, questions for a webinar, or a time slot for an in-person consultation. Fields aren't exactly hard to create in Marketo, but they live on forever
List imports are scary stuff. There are a lot of things that can go wrong with pushing a file of leads into your database. Duplicates. Overwritten values. Bad data. List imports open you up to a lot of risk to your Marketo database all at once. But you can set
This post originally appeared on the Champion Blog of the Marketo Community on August 10, 2015 I hate repeating work in Marketo. Yet landing page templates seem to be an area that requires a lot of repeat work. It seems natural to just build a new template when you have
I’m a huge fan of survival stories - from the balloon-wrecked castaways of Jules Verne’s The Mysterious Island to 80′s legend and mullet-master Macgyver. I’m inspired by stories where creative solutions are found just by using the tools at hand--turning a cement mixer into a makeshift
One of the annoying “features” often pitched by marketing automation vendors is the ability to maintain a separate marketing and sales database. In other words, hold certain leads back from being synced from your marketing automation platform into your CRM. This sounds desirable on paper: The ability to hold leads
"What have you done for me today?" It's the unspoken question asked every day by sales teams. Alignment between sales and marketing teams has a lot to do with communication and visibility. If sales doesn't see the value of marketing at a daily, tactical
Update 5/26 - I've fixed a player dimensions issue with the Wistia embed script, and added the ability to track both video starts and video completions. I've also updated the token naming conventions with a clearer, more consistent naming convention. Finally I removed the munchkin