Scott over at ChiefMartec just posted about the results of the 2018 Gartner Marketing Technology Survey, showing that now 74% of enterprises have martech managed by marketing, and 26% of organizations have a "dedicated martech leader and team." He looks at this as cause for celebration—evidence that
Some video games like to force the player to watch every cutscene between the gameplay. They're unskippable. And it's infuriating. If I've already played the game before, or if I just want to get to the action now, let me skip it. It'
You can use the red squiggly spell check errors in your documents to correct typos, or to improve your computer's dictionary. But you can use them as a flag. Something to call out confusing or esoteric language. After all, if spell check doesn't understand some branded
Fun story - when I joined one of my previous companies, I discovered our generic inbox was getting a ton of emails from major league baseball teams every day. Hundreds a day. Someone had signed up our inbox email for every team's entire subscription center. There's
Sirius Decisions recently coined this term—it's when marketing teams buy tech to fill perceived holes in their "stack", and ending up with a bloated corral of tech that doesn't integrate well, has too much overlap, nonexistent documentation, and a shoddy implementation. But it&
I wanted to share an interview I recently did on the Martech podcast. It's a career story, and I spend a lot of time discussing my rather unconventional path to marketing ops and tech (Incidentally, IS there a conventional way to get into this crazy profession?). I also
I recently came across the concept of "machine assistance" to describe when the strengths of machine learning are merged with the strengths of human intelligence and creativity. In other words - it's an alternative to the vision of a pure AI-marketing world, where the "automation&
Up until recently, I'd read books cover to cover without a thought of making note of anything. I'd tell myself if there was an important concept covered, I'd remember it somehow. And then I found myself reading dozens of books a year, barely remember
This is why things in commercials don't look like they do in real life pic.twitter.com/sH2vrLAm7g #HowThingsWork — Farbod Saraf (@farbodsaraf) November 25, 2018 This is expectation vs reality in .gif form, and shouldn't be a surprise to anyone who has ever ordered a hamburger
When I was a kid on Thanksgiving, I'd always feel bad for my mom who had to cook all the dishes, mostly alone. On the outside it looks like a chore. And in some ways it is, but having been the Thanksgiving chef a few times now, there&
In Cal Newport's superb "So Good They Can't Ignore You", he introduces this idea of the "Second Control Trap": once you have the skills and talent to grow to the next level in your career, your employer will often try to prevent
I fly a few times a year for work and for pleasure, and I've noticed the lines have grown for airport security, and it seems that more and more resources are being dedicated towards TSA Pre Check-dedicated checkpoints. Pre Check is already faster by design, but why it