A quick way to get into trouble in a company that uses Salesforce is to try and use the default reports to draw your conclusions. Default reports are easy to access. They're familiar. But they're almost always not the true story. And looking to them for
You can easily burn through a work day just by checking email, slack, and going to meetings. It's easy to spend your day doing that, because it requires little thoughtful effort, at least compared to pursuing what actually needs to get done. That's not to say
When we think about reach vs relevance to our audience as marketers, the solution is often to go more targeted, more specific, with smaller, more homogeneous audiences, rather than the mass marketing days of before. And I think most marketers recognize now that relevancy, rather than reach, is the new
I talk to a lot of marketing students eager to get into the workforce. Most have a very specific plan for what they want to do. I admire that, because I was the same as a student. But as I look back on the winding path of my career so
Last week I started a month-long digital declutter experiment. No distracting apps or social media. No meaningless time sinks. This isn't a complete disconnection - it's purely an elimination diet of the tech in my life that (I suspect) don't provide a positive return
I had a hard time early in my career adjusting to office life. It's so prone to distraction and interruption that it can drive anyone a little crazy sometimes. I spent most of my early career in office jobs, later getting to work a day or two remote
I've always been drawn to DIY in both work and personal life. I like the self reliance that comes with learning a skill, even to just a novice level, and solving a problem myself. But at some point, especially in my career, I started seeing DIY as a
Multitouch attribution is pitched as a nirvana for most B2B marketing teams. Yet there are a few problems with allowing these systems to reach their full potential. In fact, some of these can make an attribution model downright unreliable. Accounting for unconverted leads This is, of course, Salesforce specific, but
It's easy to throw your hands up in frustrating when you encounter bad data and broken systems. As an ops guy, I'm frequently exposed to these sorts of situations, and I used to get despondent over it. It can make you feel as if nothing is
I've been reading Cal Newport's "Digital Minimalism", and I've decided to try out the "digital declutter" exercise he describes in the first half of the book. Basically it's an elimination diet of optional apps & entertainment on your
"Jean-Louis Gassee, who used to run Apple France, describes this situation as the choice between two tokens. When you deal with people who have trouble, you can either choose to take the token that says 'It's no big deal' or the token that says '
I made a big breakthrough solving a tricky data problem, and suddenly a barrier I had been stuck on for weeks was gone. It was one of those days where I was completely in the zone, and had lost track of the time as a result. I was due to